About New Popin
Amazon-level precision.
Tailored to your brand.
We bring the rigour, the data discipline, and the strategic thinking used by the world's biggest e-commerce operations — and apply it to brands that deserve to compete at that level.
The Popin Story
From chaos to clarity.
I started New Popin because I saw too many brands struggling with the same problems: messy catalogs, wasted ad spend, and data that told them nothing useful. They were working hard. Just not on the right things.
With my background in Amazon operations and e-commerce strategy, I knew there was a better way. One built on clean data, disciplined catalog management, and AI tools that actually move the needle.
New Popin brings structure, clarity, and measurable accountability to every engagement. We don't do vague strategy. We do specific, tracked, results-driven work — the kind that shows up in your Seller Central dashboard the week after we start.
Based in Alphen aan den Rijn, Netherlands. Working with brands across the US, EU, and UK.
Our Approach
Strategy, operations, and tech —
all in one place.
Most consultants focus on one slice. We integrate all three because that's the only way to build something that lasts.
We audit before we advise.
Every engagement starts with a deep dive into your current setup. We find the real problems before we prescribe any solutions. No cookie-cutter playbooks.
We build systems, not one-off fixes.
A rewritten listing is a one-time win. A keyword strategy backed by AI tracking is a compounding asset. We always build for durability.
We measure everything.
Every project has defined KPIs set upfront. You'll see exactly what moved, what didn't, and why. No hiding behind vanity metrics.
We use the best tools.
Helium 10, Data Dive, Conjura, QuickSight, GA4 — we bring enterprise-grade tooling to every engagement regardless of your company size.
Our Principles
Seven beliefs that guide
every decision we make.
Precision matters.
Every word in a listing, every bid adjustment, every dashboard metric — the details determine the outcome.
Clarity wins.
Confusion is the enemy of growth. We make complex data simple and strategies easy to act on.
Technology should empower.
AI and automation exist to free up your team for strategic work — not to replace human judgement.
Growth must be sustainable.
Fast growth built on the wrong foundation collapses. We optimise for compounding momentum, not spikes.
Excellence is for everyone.
Amazon-level strategy shouldn't be reserved for eight-figure budgets. We bring it to growing brands.
Transparency builds trust.
You'll always know what we're doing, why we're doing it, and what it costs — before we do it.
Partnership creates impact.
We work with you, not for you. The best outcomes happen when we combine your brand knowledge with our Amazon expertise.
Recommended Resources
Tools & platforms we recommend.
Curated selection of tools to accelerate your Amazon growth.
Amazon Tools & Guides
Access curated Amazon seller resources, marketplace guides, and optimization tools.
Explore Amazon ResourcesShopify Store
Discover our recommended e-commerce tools and integrations built for Amazon sellers.
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that actually works?
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